Ty Dolla Sign and J. Cole drop Music Video for 'Purple Emoji'

Warning: This video is likely to get you in your feels

May 29, 2019

Ty Dolla Sign and J. Cole teamed up to bring us the heart warming single "Purple Emoji."

The director Olivia Rose shared with Rolling Stone she used real couples, friends and siblings in the video. 

Throughout the video you see Brooklyn natives displaying some PDA while Ty and Cole deliver their sincerest bars about love. 

A couple of different purple emojis may come to mind while listening to the song, including the infamous eggplant but Ty Dolla Sign let us know what particle character he was referring to. 

"Purple emojis with horns on it / Like the devil, but ain't nothin' devilish, babe / In fact, it's a Heaven-sent thing / Black angel with the regular name."

The track is the leading single to Ty Dolla Sign's highly anticipated third studio album. 

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