By Robyn Collins
Selena Gomez is working with Coach on a hot new ad campaign for the Parker handbag, which will be available in February.
A new promotional video for the Spring 2018 collection is soundtracked by Gomez’s Marshmello collaboration “Wolves.” In the clip, the singer poses seductively, dances around a house and sports a variety of Coach products, all with the NYC skyline in the background.
“Creative Director Stuart Vevers makes New York feel like a town, a real community,” Gomez said in a statement to Billboard. “It just feels like this is where the brand really lives.”
Gomez previously teamed up with the fashion brand in 2016 when she co-designed a collection. She has also worn items from Coach designers for events including the American Music Awards and the Met Ball.
Check out the clip below.