Bobbi Brown has some great news: an affordable makeup line that has begun with lipsticks. Their Crushed Lip Collection is the first introduction to their new campaign that’s offering lower priced products in order to reach a younger demographic.
[This sweepstakes is now closed. We will DM the winners shortly] GIVEAWAY ALERT! 15 lucky winners will get a limited edition #LipCrush bag with our brand new Crushed Lip Color plus an extra to share with their #BBGirlCrush. All you have to do to enter is: 1. Tag your #BBGirlCrush 2. Tell us why she's crushing it in the comments No purchase necessary. Starts September 1, 2017 at 4:30 PM EDT and ends September 2, 2017 at 4:29 PM EDT. Open to US residents only. Link in bio for official rules.
Sandra Main, Global President of Bobbi Brown, told WWD:
“The impetus for Tier 0 pricing is to appeal to a younger customer where they shop… The average age of Bobbi Brown’s customer is 38, but she hopes these launches skew more toward an ‘older Millenial,’ or someone in their late 20s to 35 years old.”