Ever wished that a trip to McDonald’s could be more… luxurious? McDonald’s UK certainly has. They teamed up with London designer Julien Macdonald to bring a new level of class to the restaurant chain.
Macdonald designed a boujee limited-edition burger box for the McDonald’s signature collection, which features newly launched gourmet burgers.
You absolutely have to check out the box design, which McDonald’s UK tweeted.
Macdonald told WWD:
“I drew inspiration from my fashion creations and iconic embellished red-carpet dresses. This was translated into a gold, baroque, crystal-encrusted box, which is the perfect packaging for the luxury McDonald’s collection.”
Hi-lo collaborations appear to be all the rage lately, what with the recent announcement of the Karl Lagerfeld x Vans line, but this is truly something else.