Following a 5 year legal battle with USA Dawgs over the brand’s infamous design, the U.S. Patent and Trademark Office did not side with Croc regarding its patent argument. Apparently, the reason is because a separate company filed for the patent of a very similar design a year prior to Croc.
Of course, Croc being the immensely successful and recognizable brand it is today, they aren’t going down without a fight. A spokesperson told Footwear News:
“Crocs is confident that the appeals process will result in a favorable ultimate outcome and allow it to continue to use this design patent, along with its many other intellectual property rights, to defend its iconic products well into the future. In the meantime, Crocs will continue to aggressively enforce its intellectual property portfolio against those who unfairly trade off of Crocs’ goodwill and reputation.”
However, the ruling is no doubt hurting the Croc franchise, as they have plans in place to close 160 stores within the next 2 years.